Create a Website 101 - How to Guide

Search engine optimization/promotion can be the key to your website's success. If no one knows your website exists there will be few visitors and you will receive very little in return for your effort and investment.

These days many of the search engines are charging for listing your website in their directory or search results but there are still many places you can get listed at no charge. Proper optimization helps you to obtain free listings and can help you rank higher with paid inclusion programs.

Optimizing your website starts by using meta tags in your page source code. Spiders read (spiders are computer programs sent by search engines) your code to determine what your site is about and how relevant the site is to your keywords. Meta tags include a keyword list, description, title, language and copyright information. Many search engines use spiders but many also use humans to review sites and decide which sites get listed in the directory and what placement they receive.

Keywords and descriptions should focus on the business you are in or the service that you provide. Make a list of words or phrases that people who are looking for your goods or services might type into a search engine to find a business like yours. Add these words or phrases into your meta tags and description. Just as importantly the text on your home page should be at least 450 words and include your keywords, phrases and give an overview of what your site is about.

Hand submitting your website address vs computer automated submitting services. You will receive the best results by submitting your url to each search engine manually. Many popular search engines do not allow automated submissions or do not consider the submissions as important as those submitted by hand.

Patience, a promotion generally takes up to 12 weeks to start showing results. Once you start seeing your site listed you may have to tweak your tags or content to get higher placement under certain keywords.

If you want to start generating traffic as soon as possible there are Pay Per Click options that can get your link online in just a few minutes, but you must optimize your site to get free listings so you wont have to pay forever.

You can call ABC Web Service toll free at: 800-672-3320 they offer Search Engine Optimization and promotion for all types of websites and are very successful at getting their clients great placement in the search engines.